Hi! I'm Eric.

Eric Rippetoe, CPRS™, AWMA™, MBA

My Story

I've been fortunate to work over 20 years in information technology, working across diverse industries with incredible people and organizations. While I'm proud of the career I've built, I also want to use my skills and passion to help more people directly.

Looking back, the most rewarding moments in my life were times I could make a difference in someone’s life — that sense of purpose is what truly drives me. After years of reflection (and many heartfelt conversations with my amazing wife), I decided to follow my passion for personal finance and start my own firm.​

My Mission

After helping friends, family, and coworkers for nearly a decade, I established Norsu Financial Planning to take my services even further. My mission is to help you navigate tough financial decisions and achieve your life goals. I consider myself your personal CFO, and I work with you to create smart and unbiased financial plans, with manageable steps that move you in the right direction. 

I have first-hand experience navigating job transitions, contract jobs, promotions & bonuses, stock compensation, federal benefits, military/VA benefits, balancing work with family, education funding, managing rental property, and much more.

My Education, Certifications, and Licenses

As the son of a school teacher, I'm proud to consider myself a lifelong learner. Whether it's through formal education, training, podcasts, YouTube videos, or one of the fantastic mentors that have graciously shared their knowledge with me, I'm always excited to learn something new!

My relevant training, certifications, and licenses include:

• Financial Planning Certificate Program, Northwestern University
• Certified Personal Retirement Specialist™, University of Georgia Terry College of Business
• ​Accredited Wealth Management Advisor™, College for Financial Planning
• Master of Business Administration (MBA), University of Arkansas Grantham
• Series 65 License, FINRA